We all want access to the hottest, smartest, most accomplished, and best-connected potential matches when we seek partners for dating. Usually, you end up coupling with someone of around your equal level of attractiveness and status - unless you have enough power or money to get access to hotter or higher-status partners. All dating apps either try to match you based upon similar qualities and/or require you to wade through endless pools of potential partners - most of which are not people you'd hope to be matched with.
Provoq changes this by combining the "choosing" process that has made Tinder so viral with the basic tenets of Mark Zuckerberg's original FaceMash app so that you are constantly choosing between two potential matches, rather than just one. Provoq gives users a selection of potential matches that have the same ranking as them. Provoq adds to this feature by allowing users to pay to increase their ranking, granting access to those at the new rank.