Every night your elf travels to the North Pole to report to Santa. When he comes back he stakes out a new spot in the house. The kids love finding him in a different location every morning. The Shelf Elf app delivers a personalized message from your elf reminding you to prepare a new spot for him each night. Don't be the parent that neglects the family elf. Your children deserve better. This product is not affiliated with The Elf on the Shelf.