Timension: Design of Time.
Yes, time can have design too.
ItÃ?Â´s simple as this: our Time is measured by the rotation of the Earth in relation to the Sun. Timension
approaches time in this same way. And the result is simply Design.
To give you a clue how it works: at midnight and at midday, half Earth is dark and the other half is lighten. The same happens on your Timension: half dark and half light. It simply gives through design a more universal sense of our Time.
In between, every 12 hours you can enjoy a pleasured combination of43.200 degrades, adding beauty to every second, minute and hour of yourtime -, as if you start to feel time flowing instead of being pushed by
numbers and hands.
Timension is a major breakthrough in terms of visual perception of the passage of time. Conceived by the German-born Austrian designer Hans Donner, the time telling masterpiece is based on gradients of dark and light.
Clocks - constantly reminding us of our duties and dictating our day-to-day -, have so far been measuring the passage of time but lacking to visually represent it.
"Timension esthetically shows earthÃ?Â´s rotation in relation to the sun, rather than the oppressive and stressing interpretation based on numbers and hands", as stated by Adrian Goh, editor of Home Concepts magazine from Singapore.
Robert Taylor Hughes, Managing Director & CEO of Beiersdorf Middle East, declared recently that "Timension, the living clock based on the gradients between day and night will create a legacy for everyone to enjoy as we truly move into the next phase of the digital age."
ItÃ?Â´s up to you to decide how you want to perceive the essence of our lives: the awarded vision of Time that astonished the watch industry can become now the coolest screen saver on your desktop.