GenR AR A new interactive experience for booth attendees. A way to enhance print pieces through digital connectivity. Anyone with a smart phone or tablet can view videos, websites, and animations all triggered by print materials. Virtual content integrated into the physical world.
It’s easy to think that all you need to carry with you these days is a smartphone and you’re ready for anything. But some extended periods away from my desk have discovered four things that are ‘must-haves’ for the traveller.