OEM computers from such companies like Dell or Compaq have a link to their Web site on the right hand side of the start menu. But not only a Web site but in fact any program or command you want. You can put your own customized one there using Start Menu Icon Maker.
LicenseFree
File Size72 kB
Version1.0
Operating System Windows NT Windows XP Windows
System RequirementsWindows NT/XP