See your neighbourhood through a new PRIZM! Enter your postal code to find out your neighbourhoods PRIZM5 classification. PRIZM5 classifies all Canadians into one of 68 lifestyle typeswith names like Cosmopolitan Elite, Boomerang City, Rustic Roads and Lunch at Timsbased on their demographics, marketplace preferences and psychographic Social Values. Using PRIZM5, businesses and not-for-profits can guide their marketing campaigns and media strategies for reaching Canadas consumer segments.
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