Hypnosis is not black magic, a party trick, nor a piece of theatre but a naturally occurring process of the brain. We automatically practice hypnosis dozens of times a day and now thousands of the world s best sales closers are actively using it to smash through their targets. 'The Hypnotic Salesman', shows you how to generate instant trust and rapport with your clients. Human beings, as a breed are a fairly predictable bunch. We all like to believe we are totally unique, but on a sub-conscious level there are certain rules that we obey without consideration purely because evolution has designed and placed them there to protect us. Hypnotist and broadcaster, Craig Beck explains what these pre-programmed routines are and how you can not only recognize them in your clients, colleagues, and friends but also use them to your advantage to deliver your goals! You will learn how to quickly establish deep trust, how to have a persons sub conscious sell your message even when you are not there!