Adobe Flash Lite software is the Flash technology specifically developed for mobile phones and consumer electronics devices. Flash Lite dramatically accelerates the delivery of rich content and browsing and customized user interfaces. Designers and developers now have a new level of expressiveness, efficiency, and interactivity for content creation. Flash Lite has seen explosive adoption by OEMs, operators, and developers in Japan and other parts of Asia and is quickly growing in popularity worldwide. This growth is driven by the mature Flash authoring environment and rendering engine that delivers enhanced content and browsing, a customized user interface, and a rich mobile experience across devices.