The Sales eLibrary (Palm) 1.00 (Mobile)

Overview:

This eLibrary covers everything from telesales to generating sales prospects to account management. The books were originally published in paperback by Management Pocketbooks. Concise and to the point, they have been written by well-known trainers and management consultants. The titles include:The Sales Excellence PocketbookThis book explains key techniques to help you maximise the effectiveness of your next sales meeting. Explains how to make the right initial impression, how to discover customer needs, how to present the best possible case and, crucially how to close successfully. Also gives tips and techniques on how to prepare for the sales meeting and how to follow-up effectively The Telesales PocketbookThe successful telesales person sounds enthusiastic, knows the product, listens carefully and asks the right questions - and above all enjoys him/herself. Full of advice and good ideas for anyone who uses the phone to generate sales. Covers how to handle incoming and outgoing calls, how to deal with complaints and how to close the sale. The Export PocketbookAuthor David Horchover's comprehensive and practical guide covers market research, product considerations, packaging, distribution, pricing, marketing and how to get paid.The Key Account Manager's PocketbookThis book is packed full of practical advice on how to keep and develop important customers. Covers all the necessary skills from original presentation and negotiation techniques, through account action plans and development of the relationship to ways to ensure a successful final handover. The Negotiator's PocketbookNegotiation is a skill that you need to learn and practise; this book will help you do both. A quickly assimilated, comprehensive guide to the negotiation process it explains the fundamentals of negotiation, preparation, essential techniques, managing the process and interpersonal behaviour.

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